Today Attentive, the omnichannel marketing platform for retailers and ecommerce brands, announced it is advancing a new vision for 1:1 personalized marketing under new CEO Eric Miao. A co-founder of the company, Miao is leading Attentive’s efforts to transform how brands market to consumers through an always-on AI system that makes individualized decisions in real time, combining advanced machine learning with the controls that let marketers set the strategy and guide how AI acts on their behalf.

Marketers have clear goals, from improving retention and driving repeat purchases to building stronger customer relationships. To achieve those goals, countless decisions across audiences, timing, content, and channels are required, including when to engage and when to hold back. Attentive’s vision brings together nearly a decade of customer intelligence, technology, and marketing expertise to help brands make better real-time decisions for every customer, act on them, and drive more revenue.

“A lot of what’s called agentic AI in marketing today is really just automation with a new name. At Attentive, we’ve already been harnessing the power of machine learning and AI for years to make decisions for specific moments across the shopper journey. This laid the foundation for something much bigger,” said Eric Miao, CEO of Attentive. “Connecting that intelligence across the full customer lifecycle is the next step, and it will transform CRM, finally letting CRM deliver on what it’s aspired to the whole time—truly 1:1 personalized marketing, built for every shopper, automatically learning and adjusting over time.”

Miao has helped shape the company’s AI strategy and product roadmap over nearly a decade. His background in performance advertising, leadership of the Attentive Customer Success team, and experience running AI product strategy for the past three years give him a unique understanding of how brands can harness the power of machine learning, LLMs, and agents to transform how they engage their customers.

To hear more from Eric Miao about Attentive’s next chapter, its approach to AI, and what’s ahead, watch https://www.attentive.com/blog/what-marketers-want-from-ai.

Building on a Proven AI Foundation

Attentive’s vision builds on a consistent track record of successful investment in AI, well before agentic technology became an industry focus. Its existing products, including AI Grow, AI Pro, and AI Journeys, already optimize decisions across subscriber acquisition, campaigns, and customer journeys. Brands using AI Grow have seen approximately a median 25% increase in email and SMS sign-ups from existing website traffic, and a median 35% increase in welcome-series revenue, measured against their existing setup. Brands using AI Pro and AI Journeys have seen 20% increase in segmented campaign revenue and 200% lift in journeys revenue, respectively.

Attentive is now building on those capabilities to improve the entire shopper experience with individualized customer intelligence – using deep context, continuous optimization, and fast learning to improve every interaction and achieve brands’ stated business goals.

“The more context AI has about a customer, the better decisions it can make,” said Andrew Sega, Chief Technology Officer of Attentive. “We’re building a flexible system that brings together data from across a brand’s entire ecosystem with real-time customer signals across SMS, email, RCS, and push, giving AI a more complete understanding of each customer and the intelligence to determine what to do next.”

Under Miao’s leadership, Attentive is advancing this vision with AI designed to act on marketers’ behalf while keeping them in control. Marketers will set their goals, budgets, brand standards, and approval requirements, and an agentic operating system will make, execute, and learn from decisions within those boundaries while giving marketers visibility into the actions taken and the impact on performance. The technology is also being designed to work alongside existing marketing platforms through governed integrations, giving brands greater flexibility without requiring them to operate within a single ecosystem.

Connecting AI Assistants to Attentive Workflows

In another step toward this broader AI vision, Attentive also announced the general availability of its Model Context Protocol (MCP), enabling marketers to securely connect AI assistants, including OpenAI’s ChatGPT and Anthropic’s Claude, with approved Attentive data and workflows. This allows marketers to integrate Attentive’s capabilities into the AI-powered processes and analysis they already use, extending how they can access customer intelligence and manage marketing activities across platforms. Marketers can use simple prompts to access Attentive data, build segments, and create or edit campaigns and journeys. They control whether to enable changes and review customer-facing work before it goes live, with Attentive’s compliance and deliverability safeguards in place.

ReserveBar uses Attentive’s MCP to automate weekly performance reporting. MintRX uses it to analyze historical campaign data, inform new marketing plans, and identify issues in existing journeys. Together, these workflows show how marketers can turn information into practical improvements while staying in control of reviews and approvals.

About Attentive

Attentive is the omnichannel marketing platform redefining how brands and people connect. Trusted by leading global retail and ecommerce brands and high-growth consumer companies, Attentive’s mobile foundation gives marketers a stronger signal for recognizing customers, personalizing messaging, and delivering performance across SMS, email, RCS, and push. Our intelligence layer and agentic AI unify customer profiles and act on real-time data, giving marketers what they need to turn messages into moments that drive action, revenue, and loyalty.

To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

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