• Hyundai and Crain Hyundai of Bentonville donate $20,000 to Scott Family Amazeum to support hands-on STEM education programs for children across Northwest Arkansas

BENTONVILLE, Ark., Oct. 28, 2026 /PRNewswire/ — Hyundai Motor America and Crain Hyundai of Bentonville are investing in the next generation of innovators through a $20,000 donation to Scott Family Amazeum, a hands-on learning museum in Bentonville dedicated to inspiring curiosity, creativity, and lifelong learning. The donation will support science, technology, engineering, and mathematics (STEM) education programs that provide engaging learning experiences for children throughout Northwest Arkansas. The investment is part of Hyundai Hope, Hyundai’s corporate social responsibility initiative, which aims to expand access to educational opportunities and empower future leaders through innovative learning experiences and workforce readiness programs.

“At Hyundai, we believe every child deserves opportunities to explore, discover, and develop skills that will prepare them for the future,” said Brandon Ramirez, director, corporate social responsibility, Hyundai Motor North America. “We are proud to join Crain Hyundai of Bentonville in supporting Amazeum’s efforts to make STEM learning accessible, engaging, and inspiring for young learners in Arkansas. Investments like this help spark curiosity, foster creativity, and build confidence in the innovators and problem-solvers of tomorrow.”

Scott Family Amazeum serves as Northwest Arkansas’ hub for hands-on fun, creativity, and discovery, offering interactive exhibits and learning experiences designed to bring education to life. The museum features approximately 50,000 square feet of exhibit and learning space where children and families can explore STEM through immersive, play-based experiences. Hyundai and Crain Hyundai of Bentonville’s donation will help support STEM-focused programming that encourages critical thinking, collaboration, and problem-solving while helping ignite a passion for learning among young participants.

“We are incredibly grateful to Hyundai and Crain Hyundai of Bentonville for their generous investment in hands-on STEAM learning at the Amazeum,” said Jennifer Martinez Belt, chief philanthropy officer, Scott Family Amazeum. “This $20,000 gift helps us create more opportunities for children and families to explore, experiment, and discover the world around them through STEM. Support from community partners like Hyundai allows us to spark curiosity, inspire creativity, and help young learners build skills that will serve them well beyond the walls of the Amazeum.”

Through Hyundai Hope, Hyundai continues to support organizations that strengthen communities and expand educational opportunities across the United States. By investing in programs that inspire curiosity and innovation, Hyundai is helping create pathways for students to explore STEM fields and develop skills that will contribute to tomorrow’s workforce and economy.

Scott Family Amazeum
The Scott Family Amazeum is an interactive museum dedicated to igniting curiosity and inspiring creativity through hands-on learning experiences that integrate science, technology, engineering, art and math. Designed for families and learners of all ages, the Amazeum features 50,000 square feet of engaging exhibits, including the 3M Tinkering Hub, Walmart Market, Lift, Load and Haul, Water Amazements and rotating traveling exhibits, along with outdoor spaces that invite open-ended exploration.

Welcoming more than 250,000 guests each year, the Amazeum operates as a 501(c)(3) nonprofit organization supported by its members, donors and community partners who share a passion for making and learning through play. Located in Bentonville, Arkansas, the Amazeum has been named a top North American destination by Travel + Leisure, Condé Nast Traveler, HuffPost and Outside Magazine.

Hyundai Hope
Hyundai Hope is a corporate social responsibility initiative from Hyundai Motor North America, committed to the principle of Progress for Humanity and the goal of improving the wellbeing of society. Hyundai Hope dedicates time and supplies resources to nonprofit organizations that support the health and safety of individuals and foster positive growth in communities. For more information, visit www.HyundaiHope.com.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, several cutting-edge R&D facilities and more than 855 independent dealers. These operations are part of Hyundai Motor Group, which is investing $26 billion in the U.S. from 2025 to 2028. For more information, visit www.hyundainews.com.

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SOURCE Hyundai Motor America